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    About

    Logotype design for a partybus company based in Buenos Aires. Trademark 2016 ® Partybus Buenos Aires S.A. / Copyright 2016 © Chris Bernay
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ABOUT THE CLIENT
Party bus industry were growing fast and strong in Buenos Aires for the last 5 years. After creating the first partybus company in Buenos Aires, one of its partners decided to open his own way and he created the first top level partybus in town called Superbus. Their buses are the most high ended and best equipped in the local industry. It’s full equipped with the latest technology on lighting and sound, and their services are oriented to adults. During the night, Superbus is riding around Palermo neighborhood with bachelor parties, birthdays, divorce parties and private events for brands and companies.
 
ABOUT THE LOGOTYPE
Its logotype born from the concept of urban (inspired in freestyle lettering and graffiti) and its colors, purple, magenta and black, are based on color scheme used by adult clubs and partybuses from Las Vegas.
 
VISUAL REFERENCES
 
 
 
DRAFTS
 
 
 
 
DRAFT EVOLUTION
CLOSE UPS
 
 
 
 
ISOLATED VECTORS
LAYOUTS & SHIELD
 
 
COLOR SCHEME
 
 
 
 
 
 
LIVE
 
 
PROJECT OVERVIEW
 
THANKS FOR WATCHING!
 
 
Trademark 2016 ® Partybus Buenos Aires S.A. / Copyright 2016 © Chris Bernay