Bang & Olufsen was founded in 1925 in Struer, a small town in the north western part of Denmark, by two enterprising young engineers, Peter Bang and Svend Olufsen. They created the business that was to become an international design icon and a global symbol of audio-visual excellence. 

 

Today Bang & Olufsen is world renowned for its distinctive products that combine technological excellence with emotional appeal in a sensational design language. 

 

By analyzing the market competition, I believe that there is an opportunity for Bang & Olufsen in the mobile speaker segment. The B&O A1 concept combines premium portability with powerful sound that fits within the Bang & Olufsen design ethos.

 

The project was completed with a functional 3D-printed prototype.