Legal Highs have become a taboo in the UK, with the highest usage rates being pinned to the North West. With the dangers of Illegal Drugs being apart of education and public notices for some time, comes the time to act on the dangers of Legal Highs.

 

This campaign aims to attract 13-18 youth’s with the use of stratigically placed scalable posters.

The visuals in the form of scalable posters are designed with a minimalist, high contrast style, which should attract the relevant age group. The posters are intentionally minimal, as to not to overwhelm people with information. The imagery in the posters act as a visual pun, which relates to each title. The posters have a simple structure to them, a rhetorical question, a visual pun and then ends with a memorable message or shocking data.