Add to Collection
About

About

Client Brief: To brand the mall inside out and to create a modern Islamic artistic atmosphere and ambience during the holy month of Ramadan. Sol… Read More
Client Brief: To brand the mall inside out and to create a modern Islamic artistic atmosphere and ambience during the holy month of Ramadan. Solution: Tradition meets contemporary. By merging contemporary with traditional art a marriage of 2 different worlds has been achieved along with a splendid yet calming atmosphere filling the entire mall. Arabic calligraphy done in a contemporary way was the way to go, in order to achieve a balance between tradition and modernity. A unique design was created and applied at strategic locations. Result: The atmosphere in the Mall was unique from all the others in Kuwait and helped increase footfall during the month of Ramadan. The modern art was very well received by the shoppers and received very good response. Read Less
Published: