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This is what happened when the project brief read as follows: "Using the information provided in your local daily newspaper, visually, dynamicall… Read More
This is what happened when the project brief read as follows: "Using the information provided in your local daily newspaper, visually, dynamically, and creatively represent the 36-hour weather forecast. You may use text and letter forms only." Read Less
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I believe there are no boring projects – only bored designers. Every opportunity to create can be an opportunity to do something interesting if you choose to approach it that way.

This unlikely and rather impractical weather forecast is an example of what I’m talking about. The project brief read as follows:

Using the information provided in your local daily newspaper, visually, dynamically, and creatively represent the 36-hour weather forecast. You may use text and letter forms only.

Yes, the weather forecast in your local daily newspaper is typically as dull as a butter knife, but here was an opportunity to think beyond the mundane. This solution, which resulted in an installation of sorts, was inspired the colorful Southern folklore and homespun advice of my grandfather, Slick. According to Slick, cows stood when the weather was to remain clear, but would lay down if rain was approaching.