YesPets Viral Content: Editorial Oversight
As the editor for YesPets, I got to do what everyone dreams of: share stories about amazing animals all day long. I used Gateway Media's proprietary tools and my own experience as a journalist to identify trending topics, plan a bevy of fur-friendly content around them and guide my staff through presenting stories for our audience. From slideshows about the best jobs for animal lovers to blog posts about treats that will make your horse happy, we covered it all. Online influencers like George Takei often shared our content, and our marketing tools ensured viral action for nearly all of our stories.
Note: All screenshots below have been taken at different points since my departure -- some via the site itself and some via the Wayback Machine. YesPets' CMS has changed multiple times, so not all items appear the way they did when I left and not all links are available. The CMS apparently also has eaten many apostrophes in headlines and copy. Please don't hate me for this. I swear that I know how to use punctuation.