Each year Belgrade is host to the technology, art and multimedia festival Resonate. A collaborative motion and design identity.
Resonate festival trailer
This trailer celebrates the diversity, playfulness and scope of the festival, encompassing different objects to represent the different content available to visitors.
Floating identity elements
Using the refreshed Resonate identity created in collaboration with Field and Hudson Powell to drive the choreography, graphic 2D shapes trigger 3D layered animations. The objects were drawn from the festival architecture, animated to create a fun, short tease of what to expect during the event.
Bespoke animation rigs were created to allow flexible and fast animation choreography. Each object takes on its own set of parameters, taking on an expressive and unique personality.
Matt Whitewood and Fred Huergo, Identity by Field and Hudson Powell. Audio by Owen Hindley and Ragnar Hrafnkelsson.