Campaña Gráfica - Easy

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Easy Home Center
Campaña Gráfica

Cli

Objetivo: Comunicar que todo lo que necesitás para tu primera casa está en Easy

Idea: Cuando te mudás a tu primera casa, tenés la cabeza llena de todo lo que tenés que comprar, y cuando tenés mucho en tu cabeza empezás a confundirte.

Solución: Mostrar a través del típico chiste "No es lo mismo..." lo que puede ocurrir cuando nuestros pensamientos se confundan.

Client: Easy Home Center

Task: Communicate that everything you need for your first home is in Easy

Idea: When you move into your first home, your head is full of all that you have to buy, and to many things in your head tends to mix up.

Solution: Show through the typical "is not the same.. " joke, what happens when our thoughts get mixed up.

(Due to spelling, jokes may not work in english as they do in spanish).

Is not the same to watch movies with air conditioning, as to watch xxx movies with everything in the open air.

Stop mixing everything. Buy what you need, and take it out of your head.

(in spanish, xxx movies are also called conditioned movies)

Is not the same to force the plunger as to be dad by force.
Stop mixing everything. Buy what you need, and take it out of your head.

(in spanish, plunger is spelled similar to dad )

Is not the same an alarm clock on top of the night table, as waking up in broad daylight on top of the table.

Stop mixing everything. Buy what you need, and take it out of your head.

(in spanish, alarm clock is spelled similar to waking up, and night table can be called ligth table)

Is not the same to set up a party in a one room apartment, as a party set up by an armed monkey.
Stop mixing everything. Buy what you need, and take it out of your head.

(for this one, each word of the sentence is mixed to create the new meaning, so is impossible to translate)