Tradewinds is a concept for a small business specializing in the best spices, herbs, and blends for its customers. Their audience enjoys quality food and cooking and is interested in experimenting with new flavors. The business is committed to excellent service, quality products and encouraging a healthy, sustainable lifestyle.
    Quality is provided through one-on-one customer service. Fresh goods are packaged at time of purchase and labels are hand written. To help share information with customers, signs are filled with information, rather than just product names and prices. To promote its sustainability values, the company also encourages its customers to bring jars back for reuse.
    branding and identity system: fictional business