Hoyt Haffelder's profile

Dell Med Icons System

Hoyt Haffelder
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Project: Icon System
Client: UT Austin, Dell Medical School
Creative Director: Stephen Smith
Art Director & Designer: Hoyt Haffelder
When you're trying to communicate things like psychological, occupational, and environmental health it's a bit of a challenge. Unlike logos, icons don't have the benefit of imbued brand characteristics. When you create a logo for a company you embed it with brand traits and say this symbol stands for this, that, and the other. Icons however, just has to communicate nonverbally.
Icon Health dell medical schoo University UT Austin university of texas system
Icon Health dell medical schoo University UT Austin university of texas system
Icon Health dell medical schoo University UT Austin university of texas system
Icon Health dell medical schoo University UT Austin university of texas system
Icon Health dell medical schoo University UT Austin university of texas system
Icon Health dell medical schoo University UT Austin university of texas system
Icon Health dell medical schoo University UT Austin university of texas system
Icon Health dell medical schoo University UT Austin university of texas system
Dell Med Icons System
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Hoyt Haffelder's profile

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Hoyt Haffelder's profile
Austin, TX, USA

Dell Med Icons System

Icon system designed for the UT Austin's Dell Medical School.

Published:

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives