University of Michigan School of Art & Design's Undergraduate viewbook. The defining characteristic of the BFA program at the School of Art & Design is that it does not emphasize the usual disciplinary distinctions (painting, printmaking, graphic design, industrial design, animation, illustration) but focuses on the creative skills that are common to all of these practices. Creative process, critical thinking, project development, community engagement and collaboration are at least as important as learning mastery of technique and craftsmanship.