The challenge
How can we build thought leadership for our brand that doesn’t just connect with our core business audiences, but also the world at large?
 
Everyone from prospective employees to industry watchers to print media to everyday people like you and me? 
 
The Idea
A business and technology “trends” campaign across all industries and IT services…
Where we take the trends to different audiences through channel-specific branded content:
•  Videos
•  Infographics
•  Tweet chats
•  Slideshow
 
A series of 14 infographics from retail to mobility, energy to manufacturing
100+ videos for every trend in every industry and IT service segment