Full colour RGB identity.
Even before we started building the product, the name, the identity & brand personality were defined. This was done so that the product story becomes more compelling and memorable. As India's first, for the mom, of the mom, by the moms product, qiddle received an overwhelming appreciation and participation from the mommy community.
The Android App - Built with Cordova, Ionic, Java & Ruby. The app is supported on Android 4.1 & above. It's built for 4" inch screens & above.
The app on the iOS 9.0.1 - The hybrid build helped us release on two app stores within a few weeks and we got an overwhelming response to the product.
Upcoming features in qiddle - The content section where pusblishers can get access to a very targetted and sought after demographic & a new and evolved locality check-in center where the mom checks-in to more than just a network, she gets connected to local events, offers, experts, content and so much more.
www.qiddle.com — Phase 1 of the website – only purpose was to redirect the traffic to the app stores. The upcoming versions will have details like dashboards, admin access, user analytics, third party publishing access & a lot more.
The video led Facebook campaign that got qiddle the intial boost in traction. This video was scripted by me and I also assited in the direction & production of the same.
As the product officer for qiddle, I represented the company twice on 94.3 fm. I was interviewed by Hrishi.K — the first time about being a rare breed of hands-on fathers in India today, and a second time about qiddle - the who, what, why, when, where of it all.
I handled the social media graphics that were posted by the marketing team. I was also instrumental in structuring and executing campaigns to get visibility & traction to and on qiddle. These are a few of the posts. You can see more on the qiddle facebook page.
