The First Else (aka The Monolith)
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I was part of a small team working on this
crazy device at Ori Succary Studio. After the London debut I can finally show some frames..

Emblaze's First Else unveiled in London, promises to be a game-changer (engadget)"...the First Else's futuristic and intuitive user interface mesmerized us during the presentation and our hands-on, all thanks to "sPlay" -- a right-thumb-controlled, sci-fi-like fan menu interface..."
First Else phone raises the interface bar for smart phones(San Francisco Chronicle)"...A lot of this stuff is hard to explain fully but that's what so cool about this. It's not the approach you're used to from the iPhone and other touch phones that have come after..."
It Came From The Future: The Gorgeous First Else Smartphone [Video]"...we just can’t ignore the sheer beauty of First Else’s futuristic UI that was unveiled at an event in London....what impressed us is the fluid, innovative interface of First Else"

For more information about concept & design:
For more information about UI: