What happens when you take the smallest investment team from the largest liquor company in the world and task them with discovering the next big spirit? Some real craft and attention to detail. We worked with this small VC team from Diageo to create an authentic identity for an ambitious group that is trying to redefine spirits. Combining the history of Diageo, with the rawness of a startup, gave us three unique marks to define the process of creation, from barrel to bottle.
