California Pizza Kitchen wanted to own National Pizza Month through an extensive digital campaign and microsite site activation. While working at Stun Creative / Buster Design I helped spearhead the design, art direction and implementation of interactive quizzes, banners and the microsite design. I conceived and art directed the photo-shoot and introduced a new casual charm through illustration.
CUSTOM ILLUSTRATIONS FOR THE MICROSITE
Custom illustrations were infused throughout the marketing and promotional materials. The illustrations brought the joy of pizza to life and illustrated the interactive quiz ‘What pizza personality are you?’. The pizza personalities and illustrations were then shared across social media to generate further buzz.
THE FLAVOR JOURNEY VIDEO
I developed a design look for the video which featured the farm fresh ingredients that inspire California Pizza Kitchens dishes. I designed a rich and integrated typography look to bring the ingredients front and center.
PHOTO-SHOOT ART DIRECTION
I developed the look, feel, texture, color and mood for the photo-shoot that featured a new line of speciality pizzas. Working with California Pizza Kitchen and there chefs we styled the food to feel casual, fresh and of-course look delicious.
A SUCCESSFUL DIGITAL CAMPAIGN
The digital campaign and microsite design for California Pizza Kitchen’s National Pizza Month was the most successful to date. The interactive and entertaining illustrations, quizzes, digital banners and microsite kept the visitor engaged while generated sign ups to the rewards program.