The challenge was to bring STH ( Swiss Time House ) in a wrist watch shape balancing readability.
The story of Swiss Time House is one of modest beginnings, emerging as a celebrated name, housing the best of world class luxury like no other. The rebranding exercise was inspired by the time-honored sensibilities of simplicity and class. Accordingly, Thinkermill molded the letters to the most classic form of the wristwatch, complete with the aesthetic placement of the hands at 10:10 forming a symmetric ‘t’, (thus) balancing fine elegance with distinct readability.
The story of Swiss Time House is one of modest beginnings, emerging as a celebrated name, housing the best of world class luxury like no other. The rebranding exercise was inspired by the time-honored sensibilities of simplicity and class. Accordingly, Thinkermill molded the letters to the most classic form of the wristwatch, complete with the aesthetic placement of the hands at 10:10 forming a symmetric ‘t’, (thus) balancing fine elegance with distinct readability.
