TASTES OF THE WORLD | Each year, McDonald's launches a series of sandwiches inspired by the ingredients and flavors of different countries around the world. The food remains the focus, but the props as well as the typography and colors reflect the countries of each sandwich.
GRAND CHICKEN | We launched this premium range of chicken sandwiches in 2012. The shots are refined with elegant props to emphasize the premium status of the sandwiches in the menu at McDonald's
McARABIA | Unique to the Middle East, this range of sandwiches is inspired by local tastes, ingredients, and cuisine. We therefore shot these images with rustic Arabic silverware and props.
McSAVER VALUE MEALS | McDonald's took two sandwiches from their McSavers value menu and turned them into meals for a limited time, offering unbeatable value for money. The set up for this shot reflects a bazaar or market place where people are accustomed to getting bargain offers.
HALLOUMI MUFFIN | McDonald's launched its first locally inspired breakfast menu item with Halloumi cheese and a rich olive and olive oil paste.
WORLD CUP | We create a limited edition range of Big Tasty burgers to fuel peoples' passion during the games. The visuals captured the energy of the games and featured these new fan favorites at center stage during the World Cup.
