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    Action Figure Doll line for girls
    Published:
Get Real Girl
Action Figure Doll Line for Girls
I was involved from the beginning of this start-up with concept and defining the overall brand look. I designed all aspects of the action figure. I managed product development up to engineering hand off.

Our goal was to offer an action figure doll line for girls that had a positive message of healthy bodies, encouraged adventures and empowered girls. I designed and managed all aspects of doll: face design, body sculpt, clothing and accessories. I made quick models to problem solve design construction issues.
I worked with many outside vendors to create models for presentations and tooling patterns for the manufacturer. I established relationship with manufacturer and worked with the them to develop the product line.
This is one of the later versions - a lower price point set. The sticker sheet has photos from my trip to Japan and my black belt test from collage.
Early concept drawing in the background.
Highly detailed accessories I designed for the dolls.
I created the face direction for the dolls.
Sketch to give direction to the face painter.
Sketch I created to give direction for the body sculpt.