APR 2016
國立雲林科技大學設計學院 視覺傳達設計系
一〇五級畢業展 -『 他們你們我們 』
We give thought on the relationship between communication design and the society. Society is consisted of people and design ought to be the connection among people. The accurate expressions can shorten the distance between individuals and the society can have more power by this cohesion. 
By our designs, the third party ”they” transformed into part of the participants and become “you.” Furthermore, more individuals come together and “we” have formed by participating. Therefore, we named our exhibition as ”Connected” (Literal translation-They , you and we in Chinese). Other than expressing the process from being strangers to acquaintances and this further indicates the social cohesion hidden in our designs.​
Visual design
From the Chinese characters, “亻human” can be found in all three words “你我他 you, I and he/she (singular form for 你們我們他們you, we and they).” This is the core value of this exhibition -connecting individuals and become a group. 
Among the visual designs, using typography makes visual design. We extend the concept of “他你我 He/she, you and I.” There are 3 different parts from the inside out on the poster. We deconstruct the Chinese characters “He/she, you and I” and then reorganize it using Swiss design style. We make “He/she, you and I” to have a direction expressing the process from “they” become “we​​ ”​​

In Chinese, when expressing “they, you and we” It can simply be done by adding one character “們” at the end of “He/she, you and I他你我.” On the poster, the character”們“ is on the far right and “he/she, you and I 他你我” stand out in the middle. As for the post deconstructed form of “he/she, you and I他你我”character stands on the far left.​
印刷技法上,在局部使用夜光塗層,表現slogan— 「設計隱含的社會凝聚力」中「隱含」的意象。
We use luminescent paint partially on the print showing the slogan “the social cohesion hidden in our designs.”
In the catalogue, we use loose paper along with flyers we will be handing out. For the paper, we use Matt-Art paper imported from Japan and matt coating on the surface so it’s easier to read. In terms of the size, we use different size of papers so that it’s more fun. PVC bags that come with the brochure can be used for collecting flyers from the show. 
We use angle cutting in visual design to make it more chic. Coordinating with the three different themes in this exhibition, the badges are divided into 3 parts and different colours is to distinguish the staff from different part of the exhibition.
Just like newspaper as media, spreading out the message connecting the society and the users.  We use LWC paper of which the texture is similar to newspaper for the DM of the exhibition; on top of that, we punched 6 holes on the DMs so it’d easier to collect with the brochures.

Extra Info.

Concept|馬綺襄 Rosa Ma、吳翊寧 Damee Wu、劉琦璿 Marilyn Liu、薛麒威 Winfred Leon、高敬謙 Jingcian Ho
Graphic Design|薛麒威 Winfred Leon
Copywriter|劉琦璿 Marilyn Liu
Motion Design|吳翊寧 Damee Wu、胡雅淇 Kiki Hu
Catalogue|馬綺襄 Rosa Ma、劉琦璿 Marilyn Liu、薛麒威 Winfred Leon
Display|高敬謙 Jingcian Ho

他們你們我們|Connected - Visual identity

他們你們我們|Connected - Visual identity

國立雲林科技大學 視覺傳達設計系 一〇五級畢業展 - 《 他們你們我們 CONNECTED 》 主視覺設計 Exhibition Visual Identity