Red Heart Rum Spiced wanted people to Flip the Script on their boring habits as part of their #TryItSpiced campaign.
So we arranged for friends to nominate buddies who were stuck doing the same thing, minute after minute, hour after hour, day after day to win crazy experiences that shattered their routines.
To bring these experiences to life we partnered with 5FM's Roger Goode, Bafana Bafana footballer Teko Modise, Springbok rugby player Trevor Nyakane and electro-swing group GoodLuck. To kick start the campaign
Roger Goode nominated his old friend, sport correspondent Sias Du Plessis.
Our integrated campaign ran through digital platforms, social media, experiential activations and terrestrial radio to bring in entries, resulting in boredom being shattered, routines being broken, and rules being bent.
So we arranged for friends to nominate buddies who were stuck doing the same thing, minute after minute, hour after hour, day after day to win crazy experiences that shattered their routines.
To bring these experiences to life we partnered with 5FM's Roger Goode, Bafana Bafana footballer Teko Modise, Springbok rugby player Trevor Nyakane and electro-swing group GoodLuck. To kick start the campaign
Roger Goode nominated his old friend, sport correspondent Sias Du Plessis.
Our integrated campaign ran through digital platforms, social media, experiential activations and terrestrial radio to bring in entries, resulting in boredom being shattered, routines being broken, and rules being bent.
Creative strategy and copywriting: Brett Allen-White, Peter Hutchings
Art direction: Pieter Steenkamp
Strategy: Grace McMahon-Van Eck
Agency: Elevator Integrated
Competition website.
Roger sends Sias on an adventure.
Teko Modise surprises his biggest fan.
Trevor Nyakane busts a move.
GoodLuck perform in the smallest venue ever.
The Flip the Script activations.
We took the campaign to local hangouts with our unique spinning tablets...
...and flipped the script right there, sending people to instant experiences.
Media coverage across South African platforms.
