Plush Creative worked with Marlborough Wine Company to evolve the packaging of their Toi Toi Reserve Range of wines.
The existing labels needed updating and a refresh. The challenge was to maintain certain elements of the packaging so that this range would still align with other Toi Toi wines and be recognised by existing customers.
We simplified everything, the colours, the graphics and the typography to create a classical, clean look that would lift the look and feel of this quality range of wine. The caps were also redesigned with a bright red band incorporating the Toi Toi logotype, to help them pop off the supermarket shelves.
Finishes add to the overall effect including hi-build on the white logo and dark grey metallic ink on a high performing uncoated stock.
The new design has now been rolled out across the Reserve Range and has been very well received around the world.