adidas sought our help in getting the customers to understand the possibilities their miCoach FIT SMART watch has to offer. Acting as your own personal coach, it helps you stay motivated, track your personal performance, and train more effectively. The miCoach FIT SMART can also be synched wirelessly to your adidas Train & Run mobile app. You can set your goals and plan trainings directly within the app.
To reach out to the customers, we created three videos and a digital banner campaign. The first video was a teaser that put forward the features of the watch itself. The second video, also a teaser, showed the features of the app and highlighted the benefits of the mobile app and synchronizing it with the watch. The third and main video, named Find Your More, showcased how a girl had felt happier and in better shape everyday since she started wearing her miCoach watch and using the app. The banners, on the other hand, acted as a call-to-action mechanism to drive the customers to shop on the adidas website.
