The CocaCola EMOTIBOARD Case Study
THE BRIEF:
After the success of Share a Coke (Names Campaign), promote the new EmotiCans while increasing relevance of brand by playing a role in life of the young Vietnamese and relieving the tension they feel in connecting with others in real time.
THE THINKING:
Waiting at a red light feels like a waste of time.
But what if we could turn those lost seconds into a moment to share happiness and inspire people to interact with each other.
THE IDEA:
We timed an electronic billboard with the red light red-light at a main road in Ho Chi Minh City... and let happiness spread.
After the success of Share a Coke (Names Campaign), promote the new EmotiCans while increasing relevance of brand by playing a role in life of the young Vietnamese and relieving the tension they feel in connecting with others in real time.
THE THINKING:
Waiting at a red light feels like a waste of time.
But what if we could turn those lost seconds into a moment to share happiness and inspire people to interact with each other.
THE IDEA:
We timed an electronic billboard with the red light red-light at a main road in Ho Chi Minh City... and let happiness spread.
