Story:
Every woman wants to preserve youth and beauty. The owner of the Intelligent Beauty brand is a true fan of ‘conscious beauty’. She does not believe the myths about glossy beauty. She checks the cosmetics composition on each label. She studies the medical research on women's health. She is ready to travel across Europe only to meet and talk to a beauty expert in Geneva or Paris. Her lady friends follow her advice. She has obtained so much information that it's time to share it. She realized that she could take on the responsibility for combating marketing myths imposed by advertising. In the above fashion the Intelligent Beauty brand came into existence. Our team deliberately chose a provocative strategy of communication with the audience: ‘Take off your mask! Think! Save what is given by nature!’
Every woman wants to preserve youth and beauty. The owner of the Intelligent Beauty brand is a true fan of ‘conscious beauty’. She does not believe the myths about glossy beauty. She checks the cosmetics composition on each label. She studies the medical research on women's health. She is ready to travel across Europe only to meet and talk to a beauty expert in Geneva or Paris. Her lady friends follow her advice. She has obtained so much information that it's time to share it. She realized that she could take on the responsibility for combating marketing myths imposed by advertising. In the above fashion the Intelligent Beauty brand came into existence. Our team deliberately chose a provocative strategy of communication with the audience: ‘Take off your mask! Think! Save what is given by nature!’
Art Director Irina Erkan
Creative Producer Irina Erkan
Logo design Maria Lisichenko, Irina Erkan
Photo Dmitriy Pochitalin
Make up Julia Frolova
Retouching Juli Gladirenko
SMM-Design Maria Lisichenko
Creative Producer Irina Erkan
Logo design Maria Lisichenko, Irina Erkan
Photo Dmitriy Pochitalin
Make up Julia Frolova
Retouching Juli Gladirenko
SMM-Design Maria Lisichenko
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