Description
A collaboration between Herman Andreassen, Jonathan Mällberg, Øystein Engell and myself.
We had an assignment at the University College of Southeast Norway where we had to redesign an optional product from the food store. We chose Hyggen Gård Eplemost, which comes from Røyken Kommune (municipality) in Norway.
Concept
Fresh, unfiltered and 100% natural apple juice of high quality.
Logo
The logo is based on coat of arms, which have been used as a hallmark for families and businesses since antiquity. We associate coat of arms with tradition, quality, solemnity, authority and history.
It creates a stamp of quality and integrity that will strengthen the credibility of Hyggen Gård as an apple producer. We have used heraldic symbols that surround the shield to create a solemn and traditional touch, which also reinforces the shield- expression. The heraldic symbols creates movement with organic shapes and stands in great contrast to the typography and shield.
The initial (H) in the middle of the shield is Kepler Std display and stands firm as a clear symbol. Hyggen Gård is set in Cambria Bold. It`s in uppercase letters to increase the readability and create a form that is easier to place.
Implementation on the bottle
