Concept
The agency has come up with a sleek and minimalist design which has been influenced by Dieter Ramps’ creations for Braun.
Radio Phénix wanted a new identity which would prove minimalist and efficient, professional and singular whilst highlighting their current advertising campaign. The agency has set up a marketing strategy around their 92.7 radio frequency, and the “experience music differently” punch line as the sole elements that could be recognised by means of a sleek and minimalist graphic design.
Visual identity
Our Aim: to come up with a contemporary visual identity that is plain and effective, sleek and elegant so as to aptly enhance advertising campaigns.
2015 Campaign: Illustrations
The agency thus reveals an offbeat, fun and original vision to interpret the “experience music differently” slogan by playing with their 92.7 radio frequency.
Influenced by flat design, which is propitious to the media and app world, the agency has created a series of 6 illustrations which subvert interpretations of the 92.7 number. The agency thus reveals an offbeat, fun and original vision to interpret the “experience music differently” slogan by playing with their radio frequency. The advertising campaign uses and subverts daily items, “off-radio” objects and geek culture references.
2015 Campaign: Communication
Using the strength of the colour contrast between both sides, we privileged a graphic pattern on the reverse side, the side used for communicating, and the copper pantone straight onto the colorplan, leaving this informative side its primary role and the quality of this paper range for what it is.
Influenced by flat design, which is propitious to the media and app world, the agency has created a series of 6 illustrations which subvert interpretations of the 92.7 number. The agency thus reveals an offbeat, fun and original vision to interpret the “experience music differently” slogan by playing with their radio frequency. The advertising campaign uses and subverts daily items, “off-radio” objects and geek culture references.
