The Brief:
This project was in created in response to Goldpack 2015 promotional packaging brief. My product for the promotional packaging is Durex condoms. I chose Durex condoms because it is a stong brand in its category- condoms. I chose condoms becuase it is not necessarily something that would be purchased as a gift. The challenge is to make this brand and its product desirable with vibrant, eye catching packaging. Changing it from a necessity to a desired product. Something that would be displayed with confidence because the packaging is so interesting and beautiful. The idea is to also change the view of condoms from a hidden product to a product that will be confidently displayed.
My Concept:
On Durex's website they explain that in their range of condoms that "you'll find a kaleiodoscope of colours, textures, sizes and tastes or other benefits". My concept is to focus on this idea of a kaleidoscope. I thought the idea of a kaleidoscope would help in creating fun and unique imagery and design to use for more feminine packaging. Durex's packaging is very masculine, not beautiful and not necessarily something a women would feel confident and comfortable in buying. My main idea and concept is to help in motivating and empowering women to be proudly prepared with condoms. This idea can be achieved by creating vibrant, beautiful, colourful and eye catching packaging that would make Durex a wanted and desirable product. Durexs different condom sizes, colours, textures will help me in creating different kaleidoscope patterens to suit and help in representing different types of Durex condoms. In my promotional gift packaging, for Durex condoms, there are three types of condoms packaged in seperate boxes. Each box contains 20 condoms. My chosen three types of condoms are classic, sensation (dotted), and pleasuremax (ribbed and dotted). I created three different types of kaleidoscope designs that suits one of my three chosen types of condoms. A pattern was also created out of the kaleidoscopes. The main goal of this gift packaging is to encourage and empower women to be proudly prepared with condoms and to also encourage them to take initative to stay safe.
This project was in created in response to Goldpack 2015 promotional packaging brief. My product for the promotional packaging is Durex condoms. I chose Durex condoms because it is a stong brand in its category- condoms. I chose condoms becuase it is not necessarily something that would be purchased as a gift. The challenge is to make this brand and its product desirable with vibrant, eye catching packaging. Changing it from a necessity to a desired product. Something that would be displayed with confidence because the packaging is so interesting and beautiful. The idea is to also change the view of condoms from a hidden product to a product that will be confidently displayed.
My Concept:
On Durex's website they explain that in their range of condoms that "you'll find a kaleiodoscope of colours, textures, sizes and tastes or other benefits". My concept is to focus on this idea of a kaleidoscope. I thought the idea of a kaleidoscope would help in creating fun and unique imagery and design to use for more feminine packaging. Durex's packaging is very masculine, not beautiful and not necessarily something a women would feel confident and comfortable in buying. My main idea and concept is to help in motivating and empowering women to be proudly prepared with condoms. This idea can be achieved by creating vibrant, beautiful, colourful and eye catching packaging that would make Durex a wanted and desirable product. Durexs different condom sizes, colours, textures will help me in creating different kaleidoscope patterens to suit and help in representing different types of Durex condoms. In my promotional gift packaging, for Durex condoms, there are three types of condoms packaged in seperate boxes. Each box contains 20 condoms. My chosen three types of condoms are classic, sensation (dotted), and pleasuremax (ribbed and dotted). I created three different types of kaleidoscope designs that suits one of my three chosen types of condoms. A pattern was also created out of the kaleidoscopes. The main goal of this gift packaging is to encourage and empower women to be proudly prepared with condoms and to also encourage them to take initative to stay safe.
Really loved this project. Was chosen to go through for the Goldpack competition but unfortunatly it didn't make the cut.
Still my most succesful project so far :)
