APAP has its genesis in the old National Guild of Advertising Activities, created in 1969.
Later in 1975 it became the Portuguese Association of Advertising Activities.
APAP´s mission is to uphold the legitimate interests and rights of all advertising Members,
by promoting its prestige and dignity, to contribute to the harmonious development of the business
activity of advertising and communication and develop a spirit of solidarity and mutual support among its members.
Produced at and for Tux&Gill.