Theraflu | No time to be sick
The brief:
To create Key VIsual for TheraFlu (Novartis) which is in-line with "Cargo" TVC and adapted for Russian Market. There should be reflected TheraFlu effective action.
The creative idea.
Fast relief from the 7 main symptoms of flu and cold. After you will take Theraflu you came back to your ordinary life faster than you can batting an eyelid. Theraflu puts you on your feet.
Bodycopy:
No time to be Sick. Get rid of Cold.
You've just took Theraflu and found yourself immediately at your workplace. Still with slippers. All sickness symbols are flying away (pajama, thermometer, hot water bottle).
Agency: Saatchi & Saatchi Russia
Client: Novartis
Creative Director: Stuart Robinson
Art Directors: Yuri Polonski, Tisha Golubeva
Art Directors: Yuri Polonski, Tisha Golubeva
Copywriter: Anton Demakov
Designer: Andrey Ivandikov
Designer: Andrey Ivandikov
Production Studio: Carioca Studio
