Innoway is a consulting agency based in the UAE. Its main values are: honesty, transparency, humbleness, adaptability and creativity. The new logo was designed based in its business model, following a modern and simple line and supported by its leit motiv: 'where strategy meets innovation'.
The imagotype represents, in the form of a Venn diagram, the precise place where Innoway stands : where strategy joins innovation.
Empathy is described as the ability to identify yourself with something or someone. We consider this one of the core values of a consulting firm, since its main role is to put itself into the client's shoes, understand their problems and offer solutions.
It is important to establish dialogue with the client: meet their needs, their strengths and weaknesses. From that point , the consultants can offer solutions based on their experience and expertise advice. Dialogue enables the consultants to be flexible and adaptable to an ever changing customer needs and environmental innovation .
Dialogue with the customer leads to an understanding between both sides. At this point the client and the consultant are in perfect harmony and can work hand in hand to achieve the best results.
FUTURA MEDIUM
A sans serif typography, made of pure geometric lines, brings simplicity to the logo and displays the modern character of Innoway. Its simplicity expresses transparency, humility and honesty
