This is a Hypothetical Logo
Meaning that although the company exists, the redesign for this logo is not meant to replace the current one. It is just a concept to explore a new approach to the company branding. The graphic element consists of a centered icon floating over the tagline. The typeface used for the tagline is a semi altered version of font Aller Sans, the all lowercase lettering envokes a subtle friendly feel to compliment the environmental focus of the earthly color palette. The palette of which was originally chosen by the company.
