Amazon Popick
- the new shopping platform to utilize video-content
Amazon is the leading company to make new paradigm about shopping into the marketplace like 'Amazon Dash Button - reorder favorite item' or 'Amazon Prime Air - drone delivery'. This service give people pleasant and convenient in their daily lives.
 
To follow up on this situation, ‘Amazon Popick' is the new shopping platform to utilize video-content.
 
When we watch a video at the website such as Youtube, Vimeo and Facebook, sometimes we miss many moments to pick wish-items in the content of video. And we are difficult to know and search informations of them exactly.
 
This idea helps people connect with hooking items and find them people want to buy at the moment while watching the video. This works by way of a system to recognize and identify what it is by searching similar images based on colors, shapes, and angles of item through world’s best shopping data-base of Amazon.
 
We believe that this idea can be the new paradigm for merging video content with the shopping platform and make our lives easier and more convenient.
Amazon Popick
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Amazon Popick

[ Enter to ] 2016 NewYork Advertising Festivals 2016 Cannes Futurelions 2016 Clio Awards [ Credits ] Jack Jaewoo Kwon / Creative Director, Copyw Read More

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