To help and promote the commercialization of Libeskind Tower, one of the three towers of the new CityLife district in the heart of Milan, three tools were created: a website and leaflet, plus a prestigious brochure of supreme quality, produced in a limited edition of one hundred ultra-exclusive pieces, aimed at a very select international level target.
Three coordinated elements that have as their objective the sale of the entire building, a skyscraper tower of 28 floors, 175 meters in height, characterized by a concave movement of shape that develops in elevation. Hence the inspiration for printed materials, which - as often happens in Cacao Design projects - abandon two-dimensionality that enable them to reproduce the curvature, the materiality and in the limited edition, even the verticality, thanks to a pedestal on which the printed volumes are erected, rising to totems.
The inside pages of these exclusive three-dimensional items are protected by a cover coupled to two sheets of Plexiglas each 4 mm thick, which in addition to faithfully reproduce the effect of the large windows that cover the property, they furthermore enrich and embellish the work, and even allow it to stand erect, anchored as they are to the base through a guide of the exact thickness of the brochure itself.
Given the level of the public to be addressed, it was decided to make these items even more exclusive by having them individually numbered and signed by the architect and designer of the tower, after which it is also named, Daniel Libeskind himself.