The Chicago Booth Management Conference event hosted by Alumni Relations requires months of planning to coordinate the marketing, its distribution and measurement. The creative consisted of media, search, print, website, and email. Photographers and videographers were contracted to record the keynote event.
“Management Conference is the wonderful intersection of conceptual, discipline-based knowledge shared by Booth professors, and industry expertise and organizational knowledge from successful executives. It’s an amazing opportunity to make meaningful connections to people who matter—to their organizations, their communities, their families, and society in general—and discover both intellectual and practical management insights. It’s pure Booth.”
—LINDA GINZEL, CLINICAL PROFESSOR OF MANAGERIAL PSYCHOLOGY
Event day poster. The design of the branding was meant to invoke a forum for discussion and learning.
Conference website promoting registration prior to the event, the simulcast during the event and post-event coverage after the event. Included is a social media tab for Twitter and Facebook the right that calls out the social media components but also doesn't interfere with the user interface of the site.
http://www.chicagobooth.edu/mc/2012
