Adidas Academy | Branding & Logo Design
The background:
In 2015 Adidas Russia set up theĀ sport Academy for everyone who wants to be ivolved into sport. The motto was -Ā changingĀ through sport. Adidas Academy gives you the start and showes how to live another life - healthy and moreĀ interesting. New life. With sport.
The brief:
To create a logo design which will be sporty, desired, shiny, inviting, engaging, encoraging, deep, clear both to a child andĀ to a general manager and be big and serious.
The creative idea:Ā Trampoline.
Letter A - is a symbol of Adidas Logo elements. It's a massive sign likewise a dynamic remaining a trampoline start.
Trampoline-look shows a philosophy of the brand which tells us about changes to the best through sport.
Logo is composed of the brandmark and the wordmark. When these two elements are used togetherĀ they are called theĀ Academy logo.Ā
The brandmark can never be used individually. It can be used as graphic and decorative elementĀ but can never replace the logo.
We offered a brand identity for the logo concept.
āāāāāāāThe Academy entrance we branded light and bright with logo details and slanted lines.
City formats showed the dynamic, bright,Ā fresh and transformation.Ā
Agency:Ā TBWA Russia
Client: Adidas
Creative Director:Ā Maxim KolyshevĀ
Senior Art Director:Ā Tisha Golubeva
Senior Copywriter:Ā Julia Komolikova
Designer: Julia Velikanova
Senior Copywriter:Ā Julia Komolikova
Designer: Julia Velikanova
