One can create an idea that would totally change the perspective about a specific subject or object. By having shops and offices in the same building is not something that was never done before, but the way it’s being done is always evolving. So why not change it again in a good way, so that the future development of this combination can use this building as an example. It is a big challenge considering the urban environment that Kuwait presents with its new and every-day-emerging designs that keep up with the international architectural wave.

PATTERN

Another approach completing the design of the pattern is by using the Morse code’s visual approach of the line and dot and using it as squared modules. By adding this to the vertical rhythm created by one letter, we can create a pattern to be further used in the branding design development