How it all started

Hemingway’s started out as a school project. In a group of 3 students we had to create branding materials for a new restaurant called Hemingway’s. We decided to make a modern restaurant in the Netherlands with a bit of nature mixed into it. Together we created a brand new logo, menu and many more designs.

The main concept

We started brainstorming and came up with a clean design for the logo. By adding detailed drawings we’re trying to give the restaurant more warmth and class. Below you see the color palette together with the logo we've created. We’ve used dark grey, light grey and white to keep it simple and a warm yellow / orange to give it some warmth and contrast.