Project Objective
Brand a fictional day spa in the La Crosse, WI area. This spa will offer many amenities and accommodate local hotels who do not currently offer spa services to their guests. Rajeunir's focus will primarily be spa services, relaxation techniques, and a holistic approach to therapy.
The name Rajeunir is French for rejuvenate. In keeping with the calm and relaxing mindset, Rajeunir's logo evolved from a zen symbol called Enso. The Enso symbolizes enlightenment, strength, elegance and universe. When it is open it represents movement and development, when it is closed it represents perfection. The colors were chosen because they symbolize the mind (indigo), body (green), and soul (moonlight blue) in a restful state.
The name Rajeunir is French for rejuvenate. In keeping with the calm and relaxing mindset, Rajeunir's logo evolved from a zen symbol called Enso. The Enso symbolizes enlightenment, strength, elegance and universe. When it is open it represents movement and development, when it is closed it represents perfection. The colors were chosen because they symbolize the mind (indigo), body (green), and soul (moonlight blue) in a restful state.
Developmental Work/Thumbs
Brand Standards
Marketing and Advertising Materials
Print Media
Half-fold 6x8.5 in brochure of services offered
Half-fold 6x8.5 in brochure of services offered
