INDIA UNEARTHED
An Australian travel & tour company, specializing in providing off the beaten track destinations i.e. Jaisalmer, Chanoud, Desert Camps and Wildlife areas. Something that is not too mainstream…something different and more exciting in terms of discovery and experience.
Three main regions to be covered under this brand i.e. Rajasthan, Kerala and Central India – Wildlife regions.
- The brand facilitates Independent touring i.e. customization on itinerary.
Client's inclination and requirement was rustic look - tribal, earthy, wilderness theme which could expressed well with a traditional folk art style called Gond art.
Colors: rusty reds, olive greens, yellows, purples in particular, inspired by Gond art.
Three main regions to be covered under this brand i.e. Rajasthan, Kerala and Central India – Wildlife regions.
- The brand facilitates Independent touring i.e. customization on itinerary.
Client's inclination and requirement was rustic look - tribal, earthy, wilderness theme which could expressed well with a traditional folk art style called Gond art.
Colors: rusty reds, olive greens, yellows, purples in particular, inspired by Gond art.
Opt - 1
THE STAGTREE
The idea revolves around a unique and an abstract form created by amalgamating the stag’s horns and a tree. The wild blended with the forest bearing a gond art texture and pattern in it resonates volumes about the wilderness, tribal and folk side of India. Last but not the least the intriguing form transports the viewer to an imaginative world of wilderness.
Also the tagline and the logo together completes the communication of “independent discovery of unique wilderness”
Also the tagline and the logo together completes the communication of “independent discovery of unique wilderness”
Different colors can be used for extending the branding in different areas. Colors add freshness to the brand. Keeping the form and pattern consistent, the changing color could talk of various aspects of India unearthed for eg. red could be wilderness, blue could be backwaters of kerala and green could be forest etc. or for some other purposes as well.
Opt - 2
THE PAW
The idea revolves around a unique form of a paw bearing the gond art texture and pattern in it. In addition to speaking about the wild, the paw also refers to the idea of a journey towards the wilderness...an impression which leads you to a journey & discovery or an impression which will be left on your mind after a journey of wilderness in India.
The tagline and the logo together completes the communication of “independent discovery of unique wilderness”
The tagline and the logo together completes the communication of “independent discovery of unique wilderness”
Opt - 3
THE MAP
The idea revolves around an abstract form of a map or a piece of land made out of amalgamation of the maps of four states - Rajasthan, Maharasthra, Madhya Pradesh and Kerala, the regions India Unearthed caters. The form bears a gond art texture and pattern in it resonating a tribal and folk flavour. The logo on the whole talks volumes about the wilderness side of India in the above mentioned regions.
Also the tagline and the logo together completes the communication of “independent discovery of unique wilderness”
Also the tagline and the logo together completes the communication of “independent discovery of unique wilderness”
Opt - 4
FLORA & FAUNA
The idea is inspired from the three elements extracted from the regions of Rajasthan, Central India and Kerala. The paw from the Central, the banana leaf from Kerala and the cacatus from Rajasthan. Together the three forms with a hint of gond tribal art reflect the wild and the rustic side of nature.
The tagline and the logo together completes the communication of “independent discovery of unique wilderness”
