Their Original Logo. The Bold Black and gold.
Having chosen the South African agency called MADE, I explored and exploited some of their techniques and styles. Taking not on the fact that they had designed a website and application on a cellphone for a music festival, I took up the challenge of creating a microsite, an application and a poster to promote the application further.
I designed a microsite with similar style effects of that of MADE Agency. The Brand COCO Cape Town- an upmarket nightclub in central city Cape Town on Loop Street was a target for creating a promotional design project for the club. Allowing the existing brand itself play a large role in the colour pallet, styles and typographic.
The concept based on the phrase “strictly for the upper echelon” where it displays a nature of being upmarket. The nightclub would all the promotional tools it could get to be successful as the competition for booming nightlife stalls are greater and continue to climb.
A promotional microsite that shows the tone and concept of the target audience. The target audience being that of the wealthy upper class people of Cape Town where a club like this would be the perfect spot for a social mingle between the specific target audience.
The target audience are the corporate or working class of the city where they spend most of their days making money to spend at another business and networking place like a fancy up market nightclub.
The application designed for the nightclub consist of bold black and blue colours to represent the night. The app is straight forward and user friendly where the specific target audience can download it and use it to book a table anywhere in the club with easy swipes and minimal detail needed. The app allows the user to be a regular at ease with the nightclub by the simple and timeless interface that allows them to book tables, bottles and easy payments with the security of having a PDF download of the code that is shown at the door where the user will be guided to their previously booked table with the drinks ready to be consumed.
