Lights4fun are an online retailer all about lights and fun. But the 1000+ SKUs had outgrown the existing branding. Time to amp things up.
We created a sparky new tone of voice, brand story and ‘Shining since 2003’ strapline to express this family firm’s heritage, positive attitude and amazing customer service.
New range architecture and a vibrant colour palette nicely differentiates the three product tiers (basic, core and premium).
Clean, fuss-free packs feature key info only and playful icons do much of the talking, giving the product features and benefits space to shine.
A neat, new technical information system is scalable across the whole range (comprising all sorts of shapes, sizes and formats) and a contemporary new logo seals the deal.
For maximum consumer engagement, the whole experience is fully branded, from order to receipt of goods, and consumers are encouraged to share their experiences on social media. Lights4fun is now out of the shade and glowing.