Fenwick® is one of the oldest brands in Pure Fishing's portfolio. For over 50 years, the Fenwick name has been a legend among fishermen all over the world. The look and feel of the website established brings in earth tones and natural textures to create a familiar atmosphere for anglers.
Fenwick's tradition of technology continues to meet the specialized needs of avid anglers. Contemporary fishermen are no longer generalists. They're specialists – bass fisherman, walleye fisherman, fly fisherman, saltwater fisherman — avid anglers who identify themselves by a specific technique or species. In response, Fenwick's tradition of technology continues to drive its designers, engineers and pro staffers to develop sophisticated fishing rods specifically designed for specialized applications. It's why, for over half a century, Fenwick rods have been known, and will always be known, in the words of one of our founders, as "the most thought-out fishing rods in the world." The campaigns below are an integral part of Fenwick's continued focus on specific markets by creating new types of technique-specific rods and new ways to fish.
