Adding some humour to the supermarket shelves
Mountain Range Eggs branding and packaging
Darling Down Fresh Eggs wanted to relaunch their free range line of eggs back into the upper end of the consumer marketplace. We did away with the perfectly photographed eggs and instead focused on a more human approach where the idea was to create a brand, and in tern, packaging that would have shelf appeal.
Stripping down the elements allowed a conversation tone of voice to engage the audience whilst quietly communicating quality and value, with a tiny bit of fun!
Work completed at R&B Creative