Campaign “Berry beetle”Client: Black Berry smart phone
With the visual of a black beetle “eating” a white butterfly, the advertisementshows the competition between BlackBerry and IPhone. Butterfly meansgood-looking but vulnerable object, it symbolizes for IPhone with betteroutlook. Beetle means smart, strong, flexible and efficient, it symbolizes forBlackBerry. The beetle is with the berry in the behind and the butterfly withthe “bite mark” on its wings just like the apple of IPhone logo.
With the visual of a black beetle “eating” a white butterfly, the advertisementshows the competition between BlackBerry and IPhone. Butterfly meansgood-looking but vulnerable object, it symbolizes for IPhone with betteroutlook. Beetle means smart, strong, flexible and efficient, it symbolizes forBlackBerry. The beetle is with the berry in the behind and the butterfly withthe “bite mark” on its wings just like the apple of IPhone logo.
