How GPJ is placing Infiniti cars on the shopping lists of consumers at one of Europe’s largest malls.
Since it opened in 2008, Westfield has become West London’s premier shopping destination – attracting more than 70 million visitors each year. Within the 150,000 m² of shopping lies ‘The Village’, home to the world’s finest luxury labels and brands. The perfect environment to showcase the latest Infinti models. A range that defines a new style in driving.
Out in front.
We have created a brand experience that focuses on enhancing the retail principles specifically relevant to Infiniti – European premium with Japanese service. By inviting consumers to interact and explore the brand, we have disrupted their regular shopping journey and built the perfect platform for the all-important initial sales contact.