Stuart
Stuart is a pop-up fashion brand created by 24 AMFI - Amsterdam Fashion Institute students.
Our goal was to challenge the fashion system positively by questioning the way it operates.
We were challenged to create a fashion publication for the Minor Fashion & Editorial Branding of
AMFI. Stuart was the result of months of research and hard-work. Mainly, I was part of the
Art Direction group. I worked intensively with the creation of the brand identity and with helping
the visual productions for the articles. Below, you can see more of it. :)
Testing
Final choice @ byAMFI store event
Poster tests
Flowchart content for the website (later edited with Stuart's colours)
Thank you!
