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    Brief for the Marketing Society.
The Grazing Sessions
Marketing Society Brief
A brief set out by the Marketing Society. Your task is to create acampaign that retains the brand personality and style of Red Stag by Jim Beam®,but works wholly within the Portman group guidelines on responsible advertisingand marketing. The campaign should be structured with the key objectivesin mind of awareness and trial, and could include creative development,sponsorship, events, on & off trade promotions or experientialactivity. We are not expecting you to shoot an advertising campaign – butwhat we are looking for is a well thought through campaign with the brandobjectives at the heart of it.A brief set out by the Marketing Society.