Adidas X-Ski Battle | Climax Event

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The brief:

As part of the winter compgan Adidas asked us to create the perfomance event with logotype and it's own branding.

What we've done:

We've started with creation of the unique logo for the X-SKI BATTLE & Climax Event and further ski competitions.

The Climax Event Video

to selebrate the winter ending we held the X-Battle race - the race of HOT and COOL teams; from the COLD to the FIRE.

We launched the digital hub for the project where was open registration for partisipation.

We produced branded shirt-fronts, head-bands and gift packs for every participant. Each team has their own color. The Cool team is blue and the Hot team is red.

Also, we produced branded stickers.

We produced for each participant thier own branded dog-tag. There were different options of motivation words on opposite side. And never know which one you will get. It motivated people to get a picture of that and share in social networks with their friends.

The track was lighted up with shades of blue and red colors starting with cold and becoming hotter closer to the finish. We created special sign-plates with motivation phrases and set it up during the track. It also was lighted up with blue and red colors. For the dipping into atmosphere of cold and hot we used a special fog with different lightings.