I recentlyworked with a small IT sales and development company called The [IT]Crowd.  They required a complete brandingand graphic design package for their set up as a brand new company.  I created a logo based on a QR code which arethe new bar codes designed for use by phones cameras, each one is totallyspecific to the text used.  It reads"The [IT] Crowd  you develop [IT]...we sell [IT]..."  The code bitrepresents the geeky side of IT (the developers) and the colours and designrepresent the cool side (the sales and marketing).